Wednesday, April 24, 2013

Apple engineers: Try fake gear, earn company trust?

Apple engineers: Try fake gear, earn company trust? Apple's reactions to trust and obsession with secrecy have always been well-documented. Great we're hearing of particulary tricky tactical twist.

In his new book, "Inside Apple: How America's Most Admired--and Secretive--Company Really Works," author Adam Lashinsky writes that Apple puts new employees to operate on "dummy projects" to ascertain if they might trusted. After earning their stripes with Apple brass, those employees are able to be placed on real Nexus 4 Leather Case projects to be able to the provider.

Although the claim sounds extreme, during a LinkedIn event where Lashinsky was speaking recently, a large group member loved the microphone to corroborate the author's story. Anybody, who said he'd worked at Apple for six years, recounted that she has got a friend "who's a senior engineer at Apple" and this person "works on--or did work on--fake products, I know, for the first component to his career, and interviewed for nine months."

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As one might expect, Apple hasn't commented around the claim, and there's a a good chance it's not going to, considering the company's penchant for secrecy. CNET has, however, reached out over Apple seeking comment on the claim.

Apple might be similarly tight-lipped on other claims where there are emerge from the Lashinsky book. The writer argues in book that Apple co-founder Medical was working on a huge refinement in direction of the iPhone's camera just months before he died in 2010. Important where idea was enlisting help from small businesses, called Lytro, that's developed cameras that let users customize focus nexus 4 bumper of one's picture Nexus 4 Leather Case after it's taken.

In addition, prior to when the book was introduced earlier this year, an excerpt using the title was introduced, saying Apple Senior Vice chairman for iOS Software Scott Forstall is to make it clear which he would like to end up being company's next CEO.

"If you will find there's knock on Forstall," Lashinsky wrote in his or her book, dependant upon Fortune, which got such a copy, "it's that they wears his ambition in plainer view in comparison to the typical Apple executive. He blatantly accumulated influence realize it's a huge, including, might be whispered, when Jobs was on medical leave."

(Via Business Insider)

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